Case Study: Park Lake

Santa Rosa, New Mexico

Attracting tourists to an underused lake is no easy task. Enter CRS and our team of experts. The City of Santa Rosa was looking for ways to bring tourists to the city by utilizing existing civic assets. They quickly zeroed in on Park Lake, a largely unused public lake. The result is a revenue-generating aquatic destination that has attracted not only tourists, but also has generated excitement and regular visits from city residents. Locals feel like tourists — in a good way!

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