Attracting tourists to an underused lake is no easy task. Enter CRS and our team of experts. The City of Santa Rosa was looking for ways to bring tourists to the city by utilizing existing civic assets. They quickly zeroed in on Park Lake,a largely unused public lake. The result is a revenue-generating aquatic destination that has attracted not only tourists, but also has generated excitement and regular visits from city residents. Locals feel like tourists — in a good way!
We’re already looking to expand for next season! The success at our Sports Park made it a no-brainer to continue to expand our on-water attractions.
Santa Rosa City Manager
CLIENT CHALLENGE 1: Improve awareness...
CLIENT CHALLENGEImprove awareness of city recreation assets and draw tourists and local patrons to an underutilized public lake to increase overall park usage and maximize the potential of water recreation.
CRS SOLUTIONWe created ‘Wibit Santa Rosa’ an aquatic playground on Park Lake that creates a buzz of excitement with its visually impressive water landscape.
CLIENT CHALLENGE 2: Create revenue...
CLIENT CHALLENGECreate revenue for the city by maximizing the entertainment and recreation opportunities their little used waterfront might offer.
CRS SOLUTIONAn exciting new aquatic playground made the associated daily fees a justifiable cost in the eyes of patrons and, as a result, the park began generating more revenue immediately.
CLIENT CHALLENGE 3: Plan for expansion...