Case Study: Labadee Luc’s

Labadee, Haiti

Ahoy, matey! Located in the secluded, mountainous north coast of Hispaniola, Labadee is a 260-acre wooded peninsula paradise that features sandy beaches, nature trails, ample beachside dining and a local marketplace.

As an exclusive port of Royal Caribbean Cruise Lines, the international cruise brand wanted to expand Labadee’s recreational attractions and truly make it a tropical paradise for visitors ashore. Commercial Recreation Specialists (CRS) collaborated directly with Royal Caribbean Cruise Lines and the Coca Cola Company’s experiential marketing group to create pirate-themed “Labadee Luc’s Splash Bash” for children and families to enjoy. (Scroll to continue…)

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