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Case Study: The LineUp at Wai Kai

Ewa Beach, Hawaii

As a popular water recreation and entertainment area in Oahu, The LineUp at Wai Kai faced a unique challenge: how to transform a geographically isolated location into a must-visit destination for families. With ambitious targets, the team needed an innovative solution that could attract a broad demographic for a longer time, increase revenue and overcome the site’s logistical constraints.

The introduction of a Wibit floating obstacle course, known as The AquaVenture, proved to be the perfect answer. Since the grand reveal in March of 2024, The AquaVenture has lifted the bar for revenue and become a welcoming addition to the array of events and attractions at Wai Kai. (Scroll to continue…)

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Located on a dead-end road with limited real estate, Wai Kai had to be strategic in adding new amenities. The construction and permitting processes were constant hurdles, making it crucial to select an attraction that required minimal construction. The AquaVenture was chosen for its ability to utilize the existing lagoon without the need for permanent infrastructure. This avoided the complexities of permits and preserved the natural beach area. This choice also optimized the limited space available by expanding their capacity off the beachfront and utilizing their existing body of water.

Prior to the implementation of the AquaVenture, the lagoon was primarily used for paddle sports to complement its main attraction, the Wai Kai Wave . Humorously coined “shark-free since 2023”. The enclosed surfing wave at Wai Kai brings the thrill of surfing a wave without the associated fears or risks of the ocean (like the possibility of being attacked by a shark). The spectator aspect of the surfing wave allows parents and friends to be up close, keep watch from the surrounding railings and be right next to the action.

While drawing in a crowd, the Wai Kai Wave contributed to increased operating costs. To Jerry Pupillo, Director of Business Development for The LineUp at Wai Kai, this made the sealed-air nature of the AquaVenture components another significant advantage: a minimal need for electricity. Unlike bouncy houses that require continuous airflow, the AquaVenture inflatables remain inflated without constant power. By minimizing the overall power consumption, the AquaVenture helps keep operating costs down versus other amenities, making it a cost-effective addition.

One of the most unique aspects of the AquaVenture is its infinity design which spells out “ALOHA” and can be iconically seen from an aerial view. CRS’ Recreation Specialist, Mike Lambe, helped configure the design of the park layout and our installation team traveled on site to assemble the park. The continuous flow of guests through the AquaVenture course has also reduced the presence of lines, minimized wait times and enhanced the overall guest experience. Two safety breaks built into the day’s schedule also helps encourage guests to take a break, get something to eat, and stay hydrated which has, in turn, fueled additional revenue from concessions.

Wai Kai further enhanced the guest experience by introducing AquaBanas, which served as hubs for private bookings and watercraft exchanges. Positioned strategically near the AquaVenture, these areas allowed parents to watch their children while enjoying some relaxation.

Additionally, the introduction of the “sunset pass” extended operating hours and offered guests a unique experience during the cooler, less crowded hours of the evening. This move not only combated the hurdle for guests arriving midday and wanting access to the sold out AquaVenture, but also increased daily throughput and maximized revenue potential.

An influx of group events, including families, sports teams, and birthday parties has expanded the original target audience. Furthermore, the success of the AquaVenture necessitated doubling the staff, providing job opportunities for local youth and contributing positively to the community. In fact, the success of the AquaVenture has been so profound that Wai Kai already has events booked every weekend for the upcoming summer. The popularity of AquaVenture has also led to increased media coverage, highlighting Wai Kai as a standout destination.

The AquaVenture floating obstacle course at The LineUp at Wai Kai has been a resounding success, transforming a once geographically challenged site into a vibrant, family-friendly destination. By strategically addressing site constraints, expanding demographic appeal, and enhancing the guest experience, Wai Kai has set a new standard for recreational attractions in Ewa Beach. The AquaVenture has not only generated revenue but also solidified Wai Kai’s position as a premier destination in the region.

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