Mike Lisle Appointed as Chief Operating Officer

Commercial Recreation Specialists (CRS) is pleased to announce the appointment of Mike Lisle as Chief Operating Officer. Lisle joins CRS during a period of sustained growth. Lisle brings extensive executive leadership experience and a deep alignment with the company’s mission to inspire the human spirit through recreation. 

Experience

Mike Lisle most recently served as President of Dane Manufacturing, where he led the company through a decade of transformation and expansion. Under his leadership, Dane grew from approximately 40 employees to over 200 and expanded operations across multiple states. During his time, the company earned major accolades, including the 2023 Wisconsin Manufacturer of the Year award and 2024 Wisconsin State Journal Top Places to Work. 

Background

With a Bachelor of Business Administration in Accounting and Marketing from the University of Wisconsin–Madison, Lisle also holds CPA certification in the state of Wisconsin. His professional background spans strategic planning, operations, and sustainable growth. He now brings these skills to CRS to help advance its nationwide impact. 

Draw to CRS

“Our mission at CRS, to inspire the human spirit through recreation, was extremely compelling to me,” Lisle expressed. “The opportunity to help communities and families create lasting experiences is not only meaningful, but my experience in growing businesses significantly and substantially made this a natural extension of both my personal values and professional capabilities.”

More About Lisle

A long-time Verona resident, Lisle has lived near CRS headquarters for the past 17 years. He is a committed lifelong learner and has been a daily reader of various leading business & leadership periodicals since college. Outside of work, he is an avid triathlete and outdoor enthusiast. Additionally, he has spent over a decade volunteering in youth leadership development through the Scouting movement. 

“Mike’s leadership experience and operational insight are a strong match for CRS as we scale our services and capabilities,” said Ron Romens, Founder of CRS. “He brings not only a results-oriented mindset but also a deep appreciation for the impact of recreation in our communities.”