Rejuvenate that old swimming pond. For decades not much had changed around the pond at the Smokey Hollow Day Camp in Lodi, Wisconsin. Just 30 miles from Wisconsin Dells, they wanted to position their camp as the go-to destination for active families to stop, stay, and play. With CRS, their pond and recreation area transformed into a valuable amenity and asset for the campground.
Since working with CRS our pond now offers amazing things our campers have never seen before.
Owner, Smokey Hollow Campground
CLIENT CHALLENGE 1: Differentiate from...
CLIENT CHALLENGEDifferentiate from the competition by offering amentities and activities that attract and satisfy active families, increase camper occupancy and justify increased overnight rates.
CRS SOLUTIONOur thorough plan brought a number of commercial grade inflatables and other aquatic features to their pond. The product mix drew upon proven performers to generate the most entertainment value for the investment.
CLIENT CHALLENGE 2: Bolster concession sales...
CLIENT CHALLENGEBolster concession sales and per capita spending while increasing average length of stay per customer.
CRS SOLUTIONThe pond became an attraction. The addition of the aqua park not only increased beach concession revenue considerably, it also increased sales of extended stay wristbands. Which meant customers were staying and playing longer than ever before.
CLIENT CHALLENGE 3: Accommodate various age ranges...