Case Study: Jellystone Park™ at Pine Lakes

Pittsfield, Illinois

Yogi Bear would be proud. With all this awesomeness on the water, he and Boo Boo wouldn’t have time to chase all those “pic-a-nic” baskets. For years the Pine Lake resort offered standard amenities, but they had trouble attracting families. To position their campground as a family vacation destination they engaged with CRS in transforming their offerings to enhance their campground assets and bring more families to the park. Smarter than the average bear!

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